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Synthetic Personas: The Pragmatists
38 personas who weigh things pragmatically: what is feasible, what is the concrete payoff, what fits a busy life? They are flexible and solution-oriented, but will not be swept up by hype or ideology. The test for messages that have to work in everyday life, without grand pathos.
38 Personas · 2 countries
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James Chen, 28International Austin, USAThe PragmatistsFull-Stack Developer (SaaS company)View profile → -
Valentina Reyes, 33International Medellín, ColombiaThe PragmatistsDigital Marketing ManagerView profile → -
Andrei Popescu, 29Austria Vienna, AustriaThe PragmatistsRegistered nurseView profile → -
Olena Kovalenko, 34Austria Vienna-Favoriten, AustriaThe PragmatistsFreelance graphic designer (Ukrainian and Austrian clients, Vienna)View profile → -
Kilian Strobl, 24International Imst, TyrolThe PragmatistsAutomotive mechatronics technician · independent garage, ImstView profile → -
Andreas Wiesinger, 46Austria Industrial region south of Vienna, Lower AustriaThe PragmatistsHead of Procurement (manufacturer of switchgear cabinets and industrial control technology, ~260 employees)View profile → -
Roman Zehetner, 45Austria Guntramsdorf, Mödling District, Lower AustriaThe PragmatistsHead of HR, technical wholesale trade (IZ Lower Austria South)View profile → -
Nadine Horvath, 29Austria Tadten, Seewinkel, BurgenlandThe PragmatistsManaging Director (mid-handover) of a family-run agricultural machinery and farm-equipment trade business (~20 employees), Seewinkel, BurgenlandView profile → -
Wolfgang Ecker, 41Austria St. Valentin, Amstetten district, Lower AustriaThe PragmatistsService technician for building services and medical technology, Kepler University Hospital Linz (Med Campus III)View profile → -
Petra Horvat, 38Austria Unterpremstätten near Graz, StyriaThe PragmatistsContract services clerk at an insurance company (Graz)View profile → -
Verena Aigner, 31Austria Kleinmünchen, Linz, Upper AustriaThe PragmatistsPhysiotherapist, currently on parental leave (daughter, 8 months)View profile → -
Sonja Aichholzer, 42Austria Vienna-Alsergrund, AustriaThe PragmatistsPeer counselor, BIZEPS Center for Independent Living (Vienna)View profile → -
Daniel Ristić, 36Austria Vienna-Floridsdorf (21st district), AustriaThe PragmatistsConstruction technician – costing & planning (Vienna)View profile → -
Michaela Roither, 43Austria Marchtrenk near Wels, Upper AustriaThe PragmatistsTrain dispatcher (Wels railway station)View profile → -
Sanela Alić, 34Austria Graz, AustriaThe PragmatistsPrimary school teacher (class teacher, grade 2)View profile → -
Patrick Wimmer, 35Austria Garsten near Steyr, Upper AustriaThe PragmatistsCNC machining technician (automotive supplier, Steyr region)View profile → -
Elif Aydın, 33Austria Lustenau, VorarlbergThe PragmatistsIndustrial clerk (order processing, hardware supplier for window and door systems, Rhine Valley, approx. 220 employees)View profile → -
Clemens Reiterer, 40Austria Semriach near Graz, Styria, AustriaThe PragmatistsBrand & Innovation Manager (brand, innovation, marketing) at a mid-sized FMCG / food producerView profile → -
Cornelia Kirnbauer, 38Austria Horitschon, Burgenland, AustriaThe Pragmatistscorporate and agricultural relationship manager, small cooperative regional bank in a rural wine-growing region of BurgenlandView profile → -
Melanie Prantl, 34Austria Graz-Reininghaus, Styria, AustriaThe PragmatistsTeam lead, customer service, insurance (team of 9)View profile → -
Nora Steininger, 27Austria Graz-Gösting, Styria, AustriaThe PragmatistsSoftware tester (quality assurance), mid-sized software company, GrazView profile → -
Rami Haddad, 33Austria Vienna-Favoriten (10th district)The PragmatistsTram driver, Wiener Linien (Favoriten depot)View profile → -
Lorenz Hartberger, 27Austria Ried im Innkreis, Innviertel, Upper AustriaThe PragmatistsEarly childhood educator (group leader), municipal kindergarten in Ried im InnkreisView profile → -
Jonas Mairhofer, 26Austria Lienz, East Tyrol (Tyrol), AustriaThe PragmatistsParamedic (full-time), Red Cross East Tyrol district branch, LienzView profile → -
Tanja Luef, 31Austria Felixdorf, Wiener Neustadt-Land district (Lower Austria)The PragmatistsPackage delivery driver (private parcel service)View profile → -
Magdalena Oberrauner, 36Austria Spittal an der Drau, Carinthia, AustriaThe PragmatistsMaster carpenter (interior fit-out/commercial contract work, 4 employees)View profile → -
Milica Stanković, 39Austria ViennaThe PragmatistsAttorney, solo law firm for labor and social lawView profile → -
Konrad Wallisch, 47Austria Leoben, Styria (Upper Styria)The PragmatistsSelf-employed real estate agent (licensed Austrian Immobilientreuhänder), focused on apartment sales, LeobenView profile → -
Robin Hierzer, 28Austria Graz-Lend, StyriaThe PragmatistsIT support, first-level (internal helpdesk)View profile → -
Elias Gschwentner, 19Austria Kirchbichl, Kufstein district (Tyrol)The PragmatistsMechatronics apprentice, 3rd year (modular apprenticeship trade), mid-sized metalworking company in the UnterinntalView profile → -
Dr. Larissa Hofstätter, 38Austria Seiersberg-Pirka (near Graz), AustriaThe PragmatistsVeterinarian with her own small-animal practiceView profile → -
Manuel Berghammer, 31Austria Wels, Upper AustriaThe PragmatistsWarehouse and shipping associate via temporary agency work, greater Wels area (Upper Austria)View profile → -
Isabella Krammer, 38Austria Leibnitz, Styria, AustriaThe PragmatistsB2B marketing officer, part-time, mid-sized industrial supplierView profile → -
Vanessa Haginger, 29Austria Linz, Upper AustriaThe PragmatistsKitchen worker in a commercial kitchen, part-time employmentView profile → -
Harald Pöltl, 44Austria Schwechat, Lower AustriaThe PragmatistsPurchasing manager, Austrian foodservice chain (around 35 locations)View profile → -
Benjamin Nguyen, 39Austria Wiener Neudorf, Lower AustriaThe PragmatistsHead of E-Commerce & Online Shop, Austrian shoe and sporting goods retail chain (around 90 branches)View profile → -
Walter Gassner, 50Austria Nenzing, Vorarlberg, AustriaThe PragmatistsHead of Procurement, civil engineering and construction company (around 220 employees)View profile → -
Antonia Riedl, 48Austria Hallein, Salzburg, AustriaThe PragmatistsPurchasing Manager, Raw Materials & Packaging, regional bakery chain with its own production (around 45 branches, around 400 employees)View profile →
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