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Synthetic Personas: The Pragmatists
17 personas who weigh things pragmatically: what is feasible, what is the concrete payoff, what fits a busy life? They are flexible and solution-oriented, but will not be swept up by hype or ideology. The test for messages that have to work in everyday life, without grand pathos.
17 Personas · 2 countries
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James Chen, 28International Austin, USAThe PragmatistsFull-Stack Developer (SaaS company)View profile → -
Valentina Reyes, 33International Medellín, ColombiaThe PragmatistsDigital Marketing ManagerView profile → -
Andrei Popescu, 29Austria Vienna, AustriaThe PragmatistsRegistered nurseView profile → -
Olena Kovalenko, 34Austria Vienna-Favoriten, AustriaThe PragmatistsFreelance graphic designer (Ukrainian and Austrian clients, Vienna)View profile → -
Kilian Strobl, 24International Imst, TyrolThe PragmatistsAutomotive mechatronics technician · independent garage, ImstView profile → -
Andreas Wiesinger, 46Austria Industrial region south of Vienna, Lower AustriaThe PragmatistsHead of Procurement (manufacturer of switchgear cabinets and industrial control technology, ~260 employees)View profile → -
Roman Zehetner, 45Austria Guntramsdorf, Mödling District, Lower AustriaThe PragmatistsHead of HR, technical wholesale trade (IZ Lower Austria South)View profile → -
Nadine Horvath, 29Austria Tadten, Seewinkel, BurgenlandThe PragmatistsManaging Director (mid-handover) of a family-run agricultural machinery and farm-equipment trade business (~20 employees), Seewinkel, BurgenlandView profile → -
Wolfgang Ecker, 41Austria St. Valentin, Amstetten district, Lower AustriaThe PragmatistsService technician for building services and medical technology, Kepler University Hospital Linz (Med Campus III)View profile → -
Petra Horvat, 38Austria Unterpremstätten near Graz, StyriaThe PragmatistsContract services clerk at an insurance company (Graz)View profile → -
Verena Aigner, 31Austria Kleinmünchen, Linz, Upper AustriaThe PragmatistsPhysiotherapist, currently on parental leave (daughter, 8 months)View profile → -
Sonja Aichholzer, 42Austria Vienna-Alsergrund, AustriaThe PragmatistsPeer counselor, BIZEPS Center for Independent Living (Vienna)View profile → -
Daniel Ristić, 36Austria Vienna-Floridsdorf (21st district), AustriaThe PragmatistsConstruction technician – costing & planning (Vienna)View profile → -
Michaela Roither, 43Austria Marchtrenk near Wels, Upper AustriaThe PragmatistsTrain dispatcher (Wels railway station)View profile → -
Sanela Alić, 34Austria Graz, AustriaThe PragmatistsPrimary school teacher (class teacher, grade 2)View profile → -
Patrick Wimmer, 35Austria Garsten near Steyr, Upper AustriaThe PragmatistsCNC machining technician (automotive supplier, Steyr region)View profile → -
Elif Aydın, 33Austria Lustenau, VorarlbergThe PragmatistsIndustrial clerk (order processing, hardware supplier for window and door systems, Rhine Valley, approx. 220 employees)View profile →
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