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Synthetic Personas: The Pragmatists
6 personas who weigh things pragmatically: what is feasible, what is the concrete payoff, what fits a busy life? They are flexible and solution-oriented, but will not be swept up by hype or ideology. The test for messages that have to work in everyday life, without grand pathos.
6 Personas · 2 countries
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James Chen, 28International Austin, USAThe PragmatistsFull-Stack Developer (SaaS company)View profile → -
Valentina Reyes, 33International Medellín, ColombiaThe PragmatistsDigital Marketing ManagerView profile → -
Andrei Popescu, 29Austria Vienna, AustriaThe PragmatistsRegistered nurseView profile → -
Olena Kovalenko, 34Austria Vienna-Favoriten, AustriaThe PragmatistsFreelance graphic designer (Ukrainian and Austrian clients, Vienna)View profile → -
Kilian Strobl, 24International Imst, TyrolThe PragmatistsAutomotive mechatronics technician · independent garage, ImstView profile → -
Andreas Wiesinger, 46Austria Industrial region south of Vienna, Lower AustriaThe PragmatistsHead of Procurement · manufacturer of switchgear cabinets & industrial control technology (Lower Austrian mid-sized company)View profile →
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Every facet is its own crawlable page — handy for jumping around, and the path search engines use to reliably find every persona.