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Radical Personas
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§ I Opening
About us

The people behind Radical Personas.

Radical Personas started with a simple observation: honest audience feedback takes weeks and quickly runs into four figures — or it stays shallow. So we built a tool that delivers qualified feedback in minutes.

§ II Founders

Two founders, two decades of innovation work.

Not an anonymous AI startup: Radical Personas is built by two practitioners in Linz, Austria, who have worked with real personas in corporate projects for years.

Martin Kocijaz

Martin Kocijaz

Digital Innovation Expert

Combines technical depth with an entrepreneurial mindset — over 15 years in software architecture and product development, from system design to AI integration. Applies Design Thinking honed in enterprise client engagements, and owns the technical and psychometric architecture, the data model, and the product roadmap at Radical Personas.

  • Software Architecture
  • AI & Emerging Tech
  • Design Thinking
  • Strategy
Thomas Kasper

Thomas Kasper

Innovation Manager

Pairs a love of technology with hands-on innovation practice — over 20 years of experience in service innovation, persona methodology, and data-driven audience validation. Applies customer journey mapping and Design Thinking in innovation and digitalization projects, and owns the customer perspective, the engagement model, and the product's use cases at Radical Personas.

  • Innovation Management
  • Persona Methodology
  • Business Design
  • ROI
§ III Origins

Rooted in real innovation work — not in AI hype.

Radical Personas is a product of Radical Innovators GmbH — an innovation network based in Linz, Austria, that brings together selected top experts and has supported international innovation projects for years. The persona methodology built into this software doesn't come from a generic chatbot. It comes from real project work: customer journey mapping, audience validation, service innovation — across industries and markets.

That experience is the difference. Years of project work taught us where persona work fails — gut feeling, stereotypes, weeks of waiting — and we translated it into a fast, verifiable tool.

More about Radical Innovators ↗

§ IV Principles

What we hold ourselves to.

Evidence over claims

Every psychological layer of a Persona is backed by research — Big Five, Kahneman, value-based Life-Worlds, Hofstede. Every Review can be traced back to its source.

Honest about the limits

Synthetic personas complement real user research — they don't replace it. They make the early groundwork fast and affordable, and we say openly what the approach can do and where it ends.

Privacy in our DNA

EU-hosted, data minimization by design — and your content is never shared for advertising or used to train AI models. Security and privacy are part of the architecture — not an afterthought.

§ V Contact

Get to know us.

Try it yourself or talk directly to the founders — no sales team in between.

Self-serve
Start for free

Free plan to try it out, no credit card. First report in about 20 minutes.

Personal
A call with the founders

30 minutes on your industry, custom Personas, pilot projects, or compliance — directly with Martin or Thomas.