DE
EN
Free
Solo, to try it out
€0
- 2 Reviews per month
- 2 Personas per Review
- Chat (up to 3 / Review)
- PDF report (basic)
- AI summary
§ I Opening
Pricing
Four plans, one logic. Cancel monthly.
Start free, with no time limit and no credit card. You only upgrade when your volume grows. From the Pro plan up, teams and agencies collaborate in one shared account and manage multiple Brand Profiles for different clients. All prices excl. VAT (net), cancel anytime, no setup fee.
After the second Review of the month, the free plan pauses. You only move to a paid plan by clicking to upgrade — we never switch you over automatically.
Radical Personas GmbH · Linz, Austria · Invoices issued to your company and cost center
Traditional panel
€15,000+ / year
A typical usability panel: four to five figures per study, and recruiting takes weeks. (User Interviews, 2025: 29% of teams have less than $10,000 in annual research budget.)
Time per project
42 days on average
The average duration of a traditional UX research project. (Dscout, survey of 300+ UX researchers.)
Radical Personas
under €6 / Review
Free €0, Pro €149, Business €749, Enterprise on request. The Pro plan includes 25 Reviews a month — under €6 each. Free plan with no credit card, first result in about 20 minutes.
§ II Recommendation
Plan Finder
Which plan fits you?
Four quick questions — we suggest the right plan.
§ III Plans
All four plans at a glance
Billed monthly, cancel anytime. Upgrade or downgrade whenever you need.
Pro
Individuals, teams up to 3
€149/ month
All of Free, plus:
- 25 Reviews per month
- 5 Personas per Review
- Unlimited chat
- PDF report (full) with your own logo
- Persona groups
- Share reports
- 3 team accounts
- 5 Brand Profiles
- Journeys up to 5 pages
- Quick wins & trade-offs
- Priority support
Business
Agencies and teams up to 6
€749/ month
All of Pro, plus:
- 150 Reviews per month
- 10 Personas per Review
- 6 team accounts
- 10 Brand Profiles
- Dedicated point of contact
- Journeys up to 10 pages
Enterprise
From 100 employees
Price on request
All of Business, plus:
- Reviews as needed
- Personas as needed
- Team accounts as needed
- Journeys as needed
- Uptime SLA by agreement
- Compliance (GDPR, Austrian DSG)
- On-premises on request
- SSO / SAML
Scope and terms are agreed individually.
All prices excl. VAT (net) · Invoicing in EUR · Reverse charge for EU B2B with a valid VAT ID (our VAT ID: ATU83511549)
§ IV Comparison
Feature matrix
Exactly what each plan includes.
The complete list — no asterisks. The 8-layer Persona profile is part of every plan, including the free plan. The differences are volume, team features, and compliance.
| Feature | Free | Pro For most | Business | Enterprise |
|---|---|---|---|---|
| Usage | ||||
| Best for A guide — what decides is volume, team size, and compliance. | One person, trying it out | Up to 3 people | Up to 6 people, agencies | From 100 employees |
| 8-layer Persona profiles Our methodological foundation — in every plan. | Included | Included | Included | Included |
| Personas per Review | 2 | 5 | 10 | As needed |
| Reviews per month | 2 | 25 | 150 | As needed |
| Persona Finder (AI-assisted selection) | ||||
| Persona Groups (static + smart/rule-based) | ||||
| User journeys (multi-page) Landing page + follow-up pages. | — | up to 5 pages | up to 10 pages | As needed |
| Chat with Personas | up to 3 / Review | |||
| Social carousels (multi-slide posts) | ||||
| A/B test (compare two variants) | ||||
| Object types | ||||
| Websites & landing pages | ||||
| Ads | ||||
| Emails | ||||
| Logos | ||||
| Social Media Posts | ||||
| Products | ||||
| Proposal Check | ||||
| Ask the Room | ||||
| Analysis & export | ||||
| PDF report | ||||
| White-label PDF Your logo, no Radical branding — ideal for agencies that pass the report on to clients. | ||||
| Share reports (private link) Pass results on by link — recipients need no account. | ||||
| AI summary Condenses all Persona voices into consensus, conflicts, and a recommendation — in every plan. | ||||
| Quick Wins (AI suggestions) Beta — consensus recommendations from the Personas. | ||||
| Trade-off cards Beta — strategic conflicts between Personas. | ||||
| Partner API Reviews and the Persona Finder from your own systems; results per Persona plus a link to the full report in the app. Keys on request. | on request | on request | on request | |
| MCP server for AI assistants For Claude Code, Claude Desktop and other MCP clients: ten tools (find Personas, start a Review, read the verdict, ask follow-up questions, share the report); core verdict in the assistant, the full report in the app. Keys on request. | on request | |||
| Team | ||||
| Single user | ||||
| Team members Counts include the owner — Pro: owner + 2 invitees, Business: owner + 5 invitees. | 1 (just you) | up to 3 (incl. owner) | up to 6 (incl. owner) | As needed |
| Multiple Brand Profiles Parallel brand/client Workspaces with their own Personas, Reviews, and Templates — ideal for agencies and multiple client brands. | 1 | up to 5 | up to 10 | As needed |
| SSO / SAML On request for Enterprise. | ||||
| Support & SLA | ||||
| Community forum | ||||
| Email support | ||||
| Priority support | ||||
| Dedicated point of contact | ||||
| Uptime SLA | — | — | — | Individually agreed |
| P1 support response time (target) | — | ~24 hrs | ~8 hrs | By agreement |
| Contract basis The data processing agreement is a separate document, accepted at registration — on every plan. | Standard terms · DPA included | Standard terms · DPA included | Standard terms · DPA included | Master service agreement (MSA) · custom DPA |
| Payment methods | — | Credit card · SEPA | Credit card · SEPA · invoice | Invoice · purchase order · annual billing |
| Compliance & hosting | ||||
| GDPR compliant (EU) | ||||
| Austrian DSG compliant (AT) | ||||
| EU hosting (Germany) | ||||
| Custom hosting (on-premises / dedicated instance) | On request | |||
| Compliance review (GDPR, Austrian DSG, industry standards) | ||||
Compare two plans
Usage
Feature
Free
Pro
Best for
A guide — what decides is volume, team size, and compliance.
One person, trying it out
Up to 3 people
8-layer Persona profiles
Our methodological foundation — in every plan.
Included
Included
Personas per Review
2
5
Reviews per month
2
25
Persona Finder (AI-assisted selection)
Persona Groups (static + smart/rule-based)
User journeys (multi-page)
Landing page + follow-up pages.
—
up to 5 pages
Chat with Personas
up to 3 / Review
Social carousels (multi-slide posts)
A/B test (compare two variants)
Object types
Feature
Free
Pro
Websites & landing pages
Ads
Emails
Logos
Social Media Posts
Products
Proposal Check
Ask the Room
Analysis & export
Feature
Free
Pro
PDF report
White-label PDF
Your logo, no Radical branding — ideal for agencies that pass the report on to clients.
Share reports (private link)
Pass results on by link — recipients need no account.
AI summary
Condenses all Persona voices into consensus, conflicts, and a recommendation — in every plan.
Quick Wins (AI suggestions)
Beta — consensus recommendations from the Personas.
Trade-off cards
Beta — strategic conflicts between Personas.
Partner API
Reviews and the Persona Finder from your own systems; results per Persona plus a link to the full report in the app. Keys on request.
on request
MCP server for AI assistants
For Claude Code, Claude Desktop and other MCP clients: ten tools (find Personas, start a Review, read the verdict, ask follow-up questions, share the report); core verdict in the assistant, the full report in the app. Keys on request.
Team
Feature
Free
Pro
Single user
Team members
Counts include the owner — Pro: owner + 2 invitees, Business: owner + 5 invitees.
1 (just you)
up to 3 (incl. owner)
Multiple Brand Profiles
Parallel brand/client Workspaces with their own Personas, Reviews, and Templates — ideal for agencies and multiple client brands.
1
up to 5
SSO / SAML
On request for Enterprise.
Support & SLA
Feature
Free
Pro
Community forum
Email support
Priority support
Dedicated point of contact
Uptime SLA
—
—
P1 support response time (target)
—
~24 hrs
Contract basis
The data processing agreement is a separate document, accepted at registration — on every plan.
Standard terms · DPA included
Standard terms · DPA included
Payment methods
—
Credit card · SEPA
Compliance & hosting
Feature
Free
Pro
GDPR compliant (EU)
Austrian DSG compliant (AT)
EU hosting (Germany)
Custom hosting (on-premises / dedicated instance)
Compliance review (GDPR, Austrian DSG, industry standards)
Details may change as the product evolves. Detailed SLA and compliance terms are covered in the enterprise call.
The binding scope of services is set out in the service description.
§ V Enterprise
Enterprise call
A direct line for enterprise buyers.
For master agreements, individual SLAs, and security reviews, you talk directly to the founders. No layers of middlemen, no sales development reps.
Direct contact
Martin Kocijaz
Founder · Enterprise & DACH contact
Based in Linz, Austria · English or German
Enterprise offerings
- Master service agreement (MSA) + individual data processing agreement (DPA)
- Individually agreed uptime SLA with service credits and response-time targets for P1 incidents
- SSO/SAML (Entra ID, Okta, Ping), SCIM user provisioning on request
- On-premises deployment / custom hosting on request
- ISO 27001 roadmap · Trust Center
- Dedicated customer success manager (DACH)
§ VI Questions
Pricing FAQ
Twelve questions that come up before the decision.
Everything your accounting department, your tax advisor, or your legal team typically wants to know — right here, with no fine print.
Can I cancel anytime?
Yes. Monthly subscriptions end with the current billing period; annual subscriptions end at the close of the annual term. No cancellation hurdles, no minimum term beyond the interval you booked.
What happens on the free plan if I exceed the Quota?
Nothing bad. The Quota is a hard cap — further Reviews are simply not possible on the free plan until the next month. We never bill you extra unless you actively upgrade.
How is VAT calculated?
Radical Personas is offered to businesses (B2B); all displayed prices are net (excl. VAT). Customers who cannot deduct input tax pay their country’s VAT on top (Austria 20%, Germany 19%, Switzerland 8.1%). EU B2B customers with a valid VAT ID are invoiced under the reverse-charge mechanism (our VAT ID: ATU83511549).
Annual or monthly — how big is the discount?
With annual billing, effectively about a 17% discount — two months included. The annual subscription is a twelve-month commitment; after that it renews yearly, with cancellation at the end of each term.
Can I switch between plans?
Yes. An upgrade takes effect immediately and is billed pro rata. A downgrade takes effect with the next billing period — you keep the Quota you already booked until then.
Where is my data stored?
In the EU by default: the application is hosted in a data center in Frankfurt am Main, Germany, GDPR- and Austrian DSG-compliant. Enterprise customers can arrange custom hosting in a dedicated instance or an on-premises deployment. Details in the enterprise call.
Which payment methods do you accept?
You book Pro and Business directly on the website — credit card (VISA/Mastercard) and SEPA direct debit, handled by Stripe. For Business we set up payment by invoice on request. Enterprise: invoice against purchase order, annual billing, individual payment terms negotiable.
What happens when I use up the free plan?
Your account pauses after the last Review of the month. NOTHING is booked or switched automatically. You actively decide whether to move to Pro or Business, or wait until the next month. No auto-upgrade, no credit card on file without your consent.
What happens to my data after I cancel?
While your contract is active, you can export your content from your account at any time — every Review as a PDF report, and all your data in one JSON file via the data export in Settings. Once the contract has ended for good, we delete the account data in line with the GDPR (Art. 17); invoice data is retained for seven years under Austrian retention law. Switching to the Free plan is not the end of the contract — your data stays. The details are in § 18 of the terms and in the data processing agreement.
Is there a data processing agreement (DPA)?
Yes. The data processing agreement is a separate document and is accepted during registration — on every plan, including Free. For Business and Enterprise, an individually negotiated DPA is additionally available as a PDF on request. A list of subprocessors (LLM providers, hosting) is available on request.
Where can I download past invoices?
For now, invoices are sent by email; a self-service download in your account follows with self-service billing. Every invoice shows VAT separately. EU B2B customers with a valid VAT ID are invoiced under the reverse-charge mechanism (our VAT ID: ATU83511549).
Can prices change?
Prices are index-linked: they follow the Consumer Price Index 2025 published by Statistics Austria and are adjusted at most once a year — downwards as well as upwards. For monthly plans, the first adjustment can take effect on 1 January after you signed up; for annual plans, at the first renewal — a year you have already paid for stays untouched. Changes to the terms are announced at least 30 days in advance in writing, and you can object within 14 days.
§ VII Limits
Honestly Where the limits are — so you know before you decide.
What synthetic personas can do, what they cannot — and where they are ideal. Short and in plain language.
Read more Show less
What synthetic personas can do
About 20 minutes from upload to finished PDF. A breadth of perspectives across two to ten Personas per Review — as needed on the Enterprise plan. Reproducible Scores: same configuration, comparable results. And all of it at a fraction of the cost of a traditional panel.
What they cannot do
Replace real users with real willingness to pay. Produce behavioral data from real product use — that only exists inside the product (Nielsen Norman Group, 2024). And for niche or specialized audiences, the modeling becomes patchy.
Where they are ideal
A first validation pass before real research. Copy testing. A/B hypotheses before launch. Pitch preparation with multiple voices. A reality check on your landing page, ad, or email — before the budget goes out.
What happens at the limit
When you reach the monthly limit, your account pauses for the rest of the month. Nothing is topped up or switched automatically. You upgrade actively when you need more.
Our promise: no smoke and mirrors. A fast, science-based complement to real user research — not a replacement for it.
§ VIII Get started
Start for free — and see for yourself.
No credit card, no time limit, no setup fee. Find out whether Radical Personas fits — at your own pace.
Radical Personas GmbHLinz, AustriaFN 684660d
EU hosting by defaultGDPR + Austrian DSGDPA included