DE
EN
Free
Free
- 2 Reviews per month
- 2 Personas per Review
- Chat (up to 3 / Review)
- PDF report (basic)
- AI summary
§ I Opening
Solutions
What do you want to test?
Choose from over 60 synthetic personas that match your target audience and put your material in front of them — each Review returns a Score, reasoned feedback in plain language, and a PDF report (currently German). In about 20 minutes, from €29/month. Free plan: 2 Reviews per month, no credit card.
- Website Get your website tested First impression, clarity, trust, and call to action — reviewed from your target audience’s point of view, with reasoned quotes. Learn more
- Ad Get your ad tested Does your ad stop the scroll? Does the core message land? Honest feedback before you spend a euro of ad budget. Learn more
- Product idea Get your product idea tested Does your idea meet a real need — and does the price feel fair for what it delivers? Reactions before you build. Learn more
- Newsletter Get your newsletter tested Will the subject line get opened, the content read, the button clicked? Feedback before you send to your list. Learn more
- Logo Get your logo tested Memorable, professional, right for your industry — how your mark comes across to your target audience. Learn more
- Social Media Post Get your social media post tested Scroll-stopping power, engagement, and authenticity — tested before the post goes live and gets buried in the feed. Learn more
- Proposal Check Get your proposal tested Is the scope clear, the price justified, the trust there? Feedback from the recipient’s perspective — before they say no. Learn more
- Ask the Room Ask the Room a question One question, a whole panel of Personas at once — a Sentiment Snapshot instead of a scorecard, with a majority view and dissenting voices. Learn more
Not sure which solution fits? Start with whatever is on your desk right now — the Review Criteria are fixed per object type, so your results stay comparable across tests.
Synthetic personas complement real user research — they don't replace it.
§ II Foundation
What is a synthetic persona?
Synthetic personas are AI-modeled profiles of your target audience, built with psychological depth. They respond to your content the way a specific type of user would — and deliver reviews with reasoned, quotable feedback in minutes. They complement real user research; they don't replace it.
Every Persona is carefully built — from eight psychological layers, grounded in established personality and behavioral research (including Big Five and Kahneman/Tversky). Not a chatbot thrown together in a hurry.
- 1 Biography Life story, occupation, environment
- 2 Psychology (OCEAN) Personality profile — what makes them tick
- 3 Cognitive Biases Typical reasoning errors and their triggers
- 4 Emotional State Baseline mood and what tips it
- 5 Cultural Context Values, Life-World, cultural background
- 6 Behavior Everyday life, media, decision style
- 7 Anti-Patterns What this person rejects or avoids
- 8 Language Style, dialect, tolerance for anglicisms
§ III The Personas
Over 60 Personas — choose your target audience.
From the skeptical decision-maker to the price-conscious founder, from young to seasoned — every Persona is a fully developed profile with its own biography, values, and decision style, from the DACH region and beyond. You pick the ones that represent your target audience.
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Katharina, 39 -
Franz, 48 -
Maria, 38 -
Emina, 23 -
Herbert, 56 -
Laura, 31 -
Helmut, 71 -
Sophie, 24 -
Thomas, 52 -
Fatima, 32 -
Hannah, 34 -
Werner, 53 -
Aisha, 31 - +55 more
§ IV Plans
Pricing
Five plans. From your first Review to company-wide use.
Free plan to try it out — no credit card. More Reviews when you need them. Cancel anytime, no setup fee.
Essential
€29/ month
All of Free, plus:
- 10 Reviews per month
- 4 Personas per Review
- Unlimited chat
- PDF report (full)
- DPA available
Pro
€149/ month
All of Essential, plus:
- 50 Reviews per month
- 6 Personas per Review
- 3 team accounts
- 5 Brand Profiles
- White-label PDF
- Journeys up to 5 pages
- Quick Wins & Trade-offs
- Priority support
Business
€749/ month
All of Pro, plus:
- 250 Reviews per month
- 12 Personas per Review
- 6 team accounts
- 10 Brand Profiles
- Dedicated contact
- Journeys up to 10 pages
Enterprise
Price on request
All of Business, plus:
- Unlimited Reviews
- Unlimited Personas
- Unlimited team accounts
- Uptime SLA
- Journeys up to 20 pages
- Compliance (GDPR, FADP)
- On-premises
- SSO / SAML
Fair-use policy applies.
All prices excl. VAT (net) · Reverse charge with a valid EU VAT ID · Invoicing in EUR
Test your own material.
Start for free with 2 Reviews — no credit card. Pick your use case, pick your Personas, and see how your target audience reacts in about 20 minutes.