DE
EN
Free
Free
- 2 Reviews per month
- 2 Personas per Review
- Chat (up to 3 / Review)
- PDF report (basic)
- AI summary
Use case · Ask the Room
Ask one question — and hear where your audience stands.
Unlike an object Review, nothing gets scored here: you put one question — open or as a vote — to a whole panel of synthetic personas at once. Each answers with a clear stance from its own identity. You get a Sentiment Snapshot with Camps and the Sharpest Dissent — in about 20 minutes, always in absolute numbers, never percentages.
Methodologically grounded in established personality and behavioral research — including recent Stanford HAI research (2024). The exact state of the evidence is in the FAQ.
A synthetic signal, not a representative survey — it complements a real focus group; it doesn't replace it.
- over 60
- Personas for your panel
- ~20 min
- to the finished Verdict
- from €29
- €19 introductory price until July 31 · free plan available
- EU
- hosted (AT / DE)
§ I Foundation
What is a synthetic persona?
Synthetic personas are AI-modeled profiles of your target audience, built with psychological depth. They respond to your content the way a specific type of user would — and deliver reviews with reasoned, quotable feedback in minutes. They complement real user research; they don't replace it.
Every Persona is carefully built — from eight psychological layers, grounded in established personality and behavioral research (including Big Five and Kahneman/Tversky). Not a chatbot thrown together in a hurry.
- 1 Biography Life story, occupation, environment
- 2 Psychology (OCEAN) Personality profile — what makes them tick
- 3 Cognitive Biases Typical reasoning errors and their triggers
- 4 Emotional State Baseline mood and what tips it
- 5 Cultural Context Values, Life-World, cultural background
- 6 Behavior Everyday life, media, decision style
- 7 Anti-Patterns What this person rejects or avoids
- 8 Language Style, dialect, tolerance for anglicisms
“Why not just ask ChatGPT?”
ChatGPT can give you a quick take — and for plenty of things, that's enough. But if you want to test your actual target audience, a fixed frame helps: with Radical Personas, you pick specific, consistent profiles — each with a biography, values, and a decision style — that always judge by the same criteria. That makes results comparable: across multiple Personas and across repeated tests.
Full comparison: Radical Personas vs. ChatGPT →
§ II The Difference
A fast, honest first sounding — instead of an expensive focus group.
A real focus group needs recruiting, scheduling, and moderation — and often answers just a single question. With Ask the Room, you get a first, reasoned Sentiment Snapshot before you commit to that effort.
Time to result
Traditional focus group Weeks of planning
Radical Personas about 20 min
Cost per run
Traditional focus group Moderation, venue, incentives
Radical Personas < €2
A real focus group delivers group dynamics and depth that a synthetic sounding does not replace — the time and cost advantage applies above all to a fast preliminary read. Comparison illustrative; bars schematic.
Persona voice · Example · translated from German 
Waltraud Koller, 78 Retiree · Villach · synthetic persona — not a real human
“No store to look at things and try them on? Then I simply won’t go anymore.”
Waltraud Koller, 78 Retiree · Villach · synthetic persona — not a real human
§ III Verdict
What you actually get.
Not a scorecard, but a Verdict. Every round delivers these building blocks, whether open question or vote:
- Open question or vote You ask an open question or run a vote with 2–4 answer options — no criteria step needed.
- Context optional You can attach a text, claim, or image — the room reacts to it without checking it for truth.
- A stance, not the middle Every Persona answers from its identity with a clear position — for, against, neutral, or one of the vote options.
- Headline Verdict One concise sentence sums up the main camp and the friction — “split” instead of “majority” when no option passes half.
- Sentiment Snapshot by Life-World The distribution is also broken down by Life-World — you see where the dissent comes from.
- Sharpest Dissent The clearest pushback, verbatim — so you understand the opposing position right away, not just the majority.
- Absolute numbers Always “X of N”, never percentages — honest even with small panels, no extrapolation to a target population.
- Per-answer drill-down Read every answer individually — with reasoning and a quote, filterable by Life-World.
What a Verdict looks like
Sample Verdict · translated from German Panel: 8 Personas
“A fashion retailer is considering giving up its store space and selling online only. How do you react?”
For · 3 of 8 Neutral · 2 of 8 Against · 3 of 8
Headline Verdict: The room is split — the younger, digitally minded camp backs the online-only move (3 of 8), the tradition-minded voices push back clearly (3 of 8), with two deliberating positions in between.
“No store to look at things and try them on? Then I simply won’t go anymore.”
Sharpest Dissent: Waltraud Koller, Retiree, 78 · Villach — for her, touching and trying on isn't something to get used to; it's a hard limit.
What would you ask your target audience?
Free plan, no credit card — your first Sentiment Snapshot in about 20 minutes.
Sample panel
Eight Personas, eight perspectives — one room.
These eight take on the sample question above — from the tech-averse retiree to the digital-native freelancer. Each answers from its own profile, not from a neutral middle. All of them are synthetic personas — not real humans; quotes translated from German.
- Waltraud Koller Retiree, 78 · Villach Against
-
Werner Hoffmann Administrative clerk, 53 · Erfurt Against -
Herbert Gruber Department head, 56 · Graz Against -
Franz Hinterberger Managing director, 48 · Wels Neutral -
Hannah Bergmann NGO project manager, 34 · Freiburg Neutral -
Nina Moser Graphic designer, 35 · Innsbruck For -
Amara Diallo Graphic designer, 25 · Dakar For -
Emina Hodžić Social media freelancer, 23 · Vienna For
The finished Verdict
Your Sentiment Snapshot as a PDF that holds up in meetings.
Headline Verdict, distribution by Camp and Life-World, the Sharpest Dissent, and every individual answer in one clean report — ready to share with your team, clients, or management.
§ IV The Personas
Over 60 Personas — choose your target audience.
From the skeptical decision-maker to the price-conscious founder, from young to seasoned — every Persona is a fully developed profile with its own biography, values, and decision style, from the DACH region and beyond. You pick the ones that represent your target audience.
-
Katharina, 39 -
Franz, 48 -
Maria, 38 -
Emina, 23 -
Herbert, 56 -
Laura, 31 -
Helmut, 71 -
Sophie, 24 -
Thomas, 52 -
Fatima, 32 -
Hannah, 34 -
Werner, 53 -
Aisha, 31 - +55 more
How it works 
How to Ask the Room — in three steps.
01 Your object
Ask your question
Write an open question or a vote with up to 4 options and optionally attach context — no setup, no installation. You don't have to stay at your desk during the roughly 20 minutes.
02 Choose Personas
Select your target audience
From over 60 fully developed synthetic personas, you choose the ones that match your target audience — filtered by region, age, and Life-World.
03 Result
A Verdict with reasons
In about 20 minutes: a Headline Verdict, the breakdown by Camp and Life-World, and every reasoned answer — as a citable PDF.
Persona Chat
First the Verdict. Then the conversation with individual voices.
Every Persona stays available after the round — in character, with memory of its position. Ask why it answered the way it did, and what would change its mind. Example conversation, translated from German.
Waltraud Koller
Retiree · synthetic persona
Why are you against it?
No store to look at things and try them on — that doesn’t sit right with me. I need to see the goods and hold them in my hand, or I don’t know what I’m getting.
What would change your mind?
If Ingrid shows me how the online thing works, and I can look at everything in peace before I pay — maybe. But on my own with a card on the internet? Not me.
What would you advise the retailer?
Keep at least one store people can walk into, for folks like me. Not everyone ticks like the young ones — some of us need to touch things to trust them.
Suggested questions
Type a message…
§ V Testimonials
What customers say
What users say in day-to-day practice.
Independent professionals and teams from the German-speaking market (DACH) who use Radical Personas in their daily work — from websites to ads to positioning. Quotes translated from German.
I run every new episode past several Personas. I see right away where the message loses people — and sharpen it before the episode goes live.
Daniel Friesenecker
Podcast Strategist & Coach · TheAngryTeddy
With Radical Personas, I test ads and posts on matching audiences before they run. That makes my recommendations defensible — I can show why something works.
Mario Hilger
Social Media Manager
I had my positioning reflected back to me by very different personalities. I would never have seen those blind spots on my own.
Petra Baumgarthuber
Leadership Coach & Consultant
Finally, feedback that comes with reasons — not just “like it” or “don’t like it.” Very valuable for growing my business.
Alfred Baumgarthuber
Owner · Licht-Konzept
Honest feedback from your target group is hard to come by. With Radical Personas, I have it in minutes — backed by real reasoning, not just a number.
Georg Gumpinger
Managing Director · Gut&Co Test & Consulting
The Personas read my website like a skeptical board: polite in tone, merciless on substance. Exactly the sparring you’d want from colleagues — and never get.
Thomas Moshammer
Mentor Coach for Executives
In the Persona test, the young trainee instructor and the mid-career switcher debate our course page at the same time — and they thoroughly disagree. Exactly the friction we need before the season starts, not once the course is underway.
Johann Reisenberger
COO · Snowsports Academy
My clients are at a turning point in their careers — one wrong phrase, and interest turns into hesitation. Luckily, the Personas hesitate out loud: they tell me which sentence they get stuck on, and why.
Andreas Weidinger
Career Coach & Trainer
Where the method hits its limits
Synthetic personas represent average perspectives — not edge cases, and not real conversion data. For final validation, there is no way around real users. Synthetic personas complement real user research — they don't replace it.
§ VI Questions
Common questions about Ask the Room.
What is a synthetic persona?
A synthetic persona is an AI-modeled profile of a target-audience member, built with psychological depth. In Ask the Room, it takes a position on your question from its own identity — a clear stance instead of a neutral middle. At Radical Personas, every Persona is built from eight psychological layers (including biography, Big Five personality, cognitive biases, and culture) — not a one-line prompt. Synthetic personas complement real focus groups; they don't replace them.
How accurate are synthetic personas?
A Stanford study reports ≈85% replication accuracy, benchmarked against the test-retest reliability of human self-responses (Stanford HAI, Park et al., 2024 — preprint, n=1,052). Adoption tells a similar story: 73% of market researchers already use synthetic responses (Qualtrics 2025). Every position in the room comes with its reasoning, and the scientific basis is documented with sources.
Can an AI focus group replace a real focus group?
No. Ask the Room delivers a fast, reasoned Sentiment Snapshot and thereby complements a real focus group — it doesn't replace one for final validation. Synthetic personas capture average perspectives better than extreme positions; the result is a synthetic signal, not a representative survey.
How is this different from a regular Review in the app?
In a regular Review, each Persona scores an object — a website, an ad, a proposal, and so on — against defined criteria. In Ask the Room, the criteria step is skipped: each Persona simply takes a position, openly or by vote, and you get a Sentiment Snapshot with Camps and dissenting voices instead of a scorecard.
How much does an AI focus group cost?
The free plan costs nothing (2 Reviews per month, no credit card) — there, the room is limited to 2 Personas (Mini panel: Headline Verdict and individual voices, without the Camp breakdown). For a full Sentiment Snapshot by Life-World and Camp, you need at least the Essential plan, from €29/month (€19 introductory price until July 31, 2026).
How long does a round take?
About 20 minutes from asking the question to the finished Verdict — and you don't have to stay at your desk while it runs. No weeks of scheduling and no moderation effort like a real focus group.
Which personas take part in the room?
You pick your panel from over 60 synthetic personas — filtered by region, age, and Life-World. Each answers from its own background and decision style, not from a neutral middle.
Can I use Radical Personas as an agency or for client projects?
Yes. You ask any question you are authorized to ask and pass the Verdict on to your clients. From Pro (up) you get team accounts and multiple Brand Profiles (up to 5 or 10 depending on the plan) — built for agencies and client work. For larger volumes, talk to us.
§ VII Plans
Pricing
Start for free. Grow when you need more.
Free plan to try it out, no credit card. Five plans from Free to Enterprise — cancel anytime.
Essential
€29/ month
All of Free, plus:
- 10 Reviews per month
- 4 Personas per Review
- Unlimited chat
- PDF report (full)
- DPA available
Pro
€149/ month
All of Essential, plus:
- 50 Reviews per month
- 6 Personas per Review
- 3 team accounts
- 5 Brand Profiles
- White-label PDF
- Journeys up to 5 pages
- Quick Wins & Trade-offs
- Priority support
Business
€749/ month
All of Pro, plus:
- 250 Reviews per month
- 12 Personas per Review
- 6 team accounts
- 10 Brand Profiles
- Dedicated contact
- Journeys up to 10 pages
Enterprise
Price on request
All of Business, plus:
- Unlimited Reviews
- Unlimited Personas
- Unlimited team accounts
- Uptime SLA
- Journeys up to 20 pages
- Compliance (GDPR, FADP)
- On-premises
- SSO / SAML
Fair-use policy applies.
All prices excl. VAT (net) · Reverse charge with a valid EU VAT ID · Invoicing in EUR
More Solutions
All Solutions → Want to test something else?
Same method, different material — pick your Personas and get reasoned feedback from your target audience.
§ VIII Get started
Hear where your audience stands before you decide.
Free plan, no credit card. Your first Verdict in about 20 minutes.
No credit card required · Cancel anytime · Hosted in the EU