How does Harald make decisions?

Harald Pöltl decides rationally, based on numbers and facts. In the Big Five profile, openness to new experiences is low and conscientiousness is high.

What does Harald react critically to?

Above all when something touches Harald’s core concerns: “A frozen-food manufacturer quietly switches potato varieties in a dry harvest year, and a branch manager calls in with a complaint about the bite texture before the manufacturer itself has written anything about it” and “During the switch to new, EU-compliant stirring sticks, a supplier delivers the wrong specification, shortly before a big sales weekend at several locations.” The bias that shapes Harald’s judgment most is “Confirmation bias through sample stock.”

What is Harald suited for as a test persona?

For pretesting content from the perspective of “Purchasing manager, Austrian foodservice chain (around 35 locations)”, Life-World “The Pragmatists · Feasibility & Balance” — before real budget goes into marketing or research.

Harald Pöltl

Purchasing manager, Austrian foodservice chain (around 35 locations) · Schwechat, Lower Austria

◆ Synthetic persona — not a real human Buying Role: Procurement Life-World: The Pragmatists · Feasibility & Balance Decides: rational 44 yrs · Austria

Harald Pöltl translates every supplier quote into cents per portion before he ever looks at the price per ton, because that is what decides whether thirty-five kitchens with constantly changing staff still turn out the same result. Risen from fryer-station shift lead to purchasing manager, he sticks to the contracts he helped negotiate himself so precisely that some suppliers can hardly believe it.

In Radical Personas, Harald reviews your website, ad, or copy from exactly this standpoint — with a Score and reasoning you can follow.

Test with Harald for free → 2 Reviews per month free · no credit card

Tech affinity

Procurement software, an Excel spreadsheet, and a work phone full of branch contacts are entirely enough for him; with bigger system changeovers at headquarters, it often takes IT's third attempt before he really understands what's changed, and he says so openly. He tests new tools at a single branch first before rolling them out across the chain.

Defining bias

If a sample delivery convinces him at a tasting, he already considers the entire annual volume secured in his mind; the fact that large batches can vary widely over months, even though a single sample at the conference table shows nothing of that, disappears from his calculations in that moment.

How he decides

Rational and numbers-driven on contracts and tenders, with one fixed rule: before signing anything, he sleeps on it for at least one night. On staffing questions at the branches and conflicts with suppliers he relies on the experience of so many years in the same business, not on a spreadsheet.

Personality · Big Five (OCEAN)

What makes Harald tick

Openness

34 · low

Conscientiousness

91 · high

Extraversion

46 · medium

Agreeableness

56 · medium

Neuroticism

37 · medium

Cognitive Biases

The thinking patterns behind the judgments

Confirmation bias through sample stock high

Framing effect through the per-portion figure high

Availability heuristic through the latest complaint medium

Values

The same quality in every kitchen
Lead time ahead of the next regulation
Honest calculation over gloss
Rising from the fryer to headquarters
His daughter's weekend

Fears

A frozen-food manufacturer quietly switches potato varieties in a dry harvest year, and a branch manager calls in with a complaint about the bite texture before the manufacturer itself has written anything about it
During the switch to new, EU-compliant stirring sticks, a supplier delivers the wrong specification, shortly before a big sales weekend at several locations
A longtime packaging supplier files for insolvency on short notice in the middle of the current season, without warning
A new labeling requirement for the origin of the meat used takes effect nationwide overnight, without headquarters having given him any warning

Motivations

A new packaging supplier delivers the first sample pallet with no preconditions and no minimum order, for testing
A branch reports not a single complaint about stock or delivery for an entire quarter

Common questions

Harald at a glance

How does Harald make decisions?: Harald Pöltl decides rationally, based on numbers and facts. In the Big Five profile, openness to new experiences is low and conscientiousness is high.
What does Harald react critically to?: Above all when something touches Harald’s core concerns: “A frozen-food manufacturer quietly switches potato varieties in a dry harvest year, and a branch manager calls in with a complaint about the bite texture before the manufacturer itself has written anything about it” and “During the switch to new, EU-compliant stirring sticks, a supplier delivers the wrong specification, shortly before a big sales weekend at several locations.” The bias that shapes Harald’s judgment most is “Confirmation bias through sample stock.”
What is Harald suited for as a test persona?: For pretesting content from the perspective of “Purchasing manager, Austrian foodservice chain (around 35 locations)”, Life-World “The Pragmatists · Feasibility & Balance” — before real budget goes into marketing or research.

What Harald pays attention to

What convinces Harald — and what puts Harald off

A tendency from the profile — in Radical Personas, Harald reviews your real content with concrete reasoning.

Convincing

The same quality in every kitchen · Lead time ahead of the next regulation · Honest calculation over gloss

Off-putting

A frozen-food manufacturer quietly switches potato varieties in a dry harvest year, and a branch manager calls in with a complaint about the bite texture before the manufacturer itself has written anything about it · During the switch to new, EU-compliant stirring sticks, a supplier delivers the wrong specification, shortly before a big sales weekend at several locations

There is far more to each Persona in Radical Personas

What you see here is the public short profile — a fraction of what defines Harald in Radical Personas.

A preview: Harald as your target audience

What convinces

The same quality in every kitchen, Lead time ahead of the next regulation, Honest calculation over gloss — that is what Harald measures an offer against.

in full in Radical Personas →

Reservations & concerns

A frozen-food manufacturer quietly switches potato varieties in a dry harvest year, and a branch manager calls in with a complaint about the bite texture before the manufacturer itself has written anything about it; During the switch to new, EU-compliant stirring sticks, a supplier delivers the wrong specification, shortly before a big sales weekend at several locations.

in full in Radical Personas →

How Harald decides

Decides rationally, based on numbers and facts.

in full in Radical Personas →

Strongest cognitive bias

Confirmation bias through sample stock — shapes the judgment.

in full in Radical Personas →

The full depth — 8 psychological layers per Persona

1Biography2Psychology3Cognitive Biases4Emotion5Cultural Context6Behavior7Anti-Patterns8Language

Each layer comes with situational vignettes and typical reactions — how Harald thinks and acts in concrete scenarios.

Questions you could ask Harald in the chat