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Susanne Rinnhofer
Full-time-released works council chair, metalworking company (~300 employees) · Kapfenberg, Styria, Austria
For fifteen years, Susanne Rinnhofer stood at the press herself in an Upper Styrian metalworking company, before she was elected to the works council — for a decade now she has chaired it. She knows the difference between a consent she can actually withhold and a hearing where she only gets a say, as precisely as she once knew every motion at the machine.
In Radical Personas, Susanne reviews your website, ad, or copy from exactly this standpoint — with a Score and reasoning you can follow.
What makes Susanne tick
The thinking patterns behind the judgments
Values, fears, and motivations
Values
- Duty of protection
- Fair negotiation
- Solidarity
- Precision
- Down-to-earthness
Fears
- A female colleague, out of fear of consequences, doesn’t dare officially file a legitimate safety complaint
- A negotiation over a new personnel-data system fails, and the arbitration board has to decide because no direct agreement was reached
- After a meeting she realizes she missed an important side remark acoustically because two people were speaking at the same time, and she didn’t say so in the moment
Motivations
- Management informs her voluntarily and early about a planned new system, even before a formal notification requirement kicks in
- After a long winter during which she wasn’t sure whether the old circular saw in the garage would still start, the engine runs smoothly on the first try, just like always
Susanne at a glance
- How does Susanne make decisions?
- Susanne Rinnhofer decides rationally, based on numbers and facts. In the Big Five profile, openness to new experiences is low and conscientiousness is high.
- What does Susanne react critically to?
- Above all when something touches Susanne’s core concerns: “A female colleague, out of fear of consequences, doesn’t dare officially file a legitimate safety complaint” and “A negotiation over a new personnel-data system fails, and the arbitration board has to decide because no direct agreement was reached.” The bias that shapes Susanne’s judgment most is “Procedure-focus before substance check.”
- What is Susanne suited for as a test persona?
- For pretesting content from the perspective of “Full-time-released works council chair, metalworking company (~300 employees)”, Life-World “The Balanced · Security & Belonging” — before real budget goes into marketing or research.
What convinces Susanne — and what puts Susanne off
A tendency from the profile — in Radical Personas, Susanne reviews your real content with concrete reasoning.
Duty of protection · Fair negotiation · Solidarity
A female colleague, out of fear of consequences, doesn’t dare officially file a legitimate safety complaint · A negotiation over a new personnel-data system fails, and the arbitration board has to decide because no direct agreement was reached
There is far more to each Persona in Radical Personas
What you see here is the public short profile — a fraction of what defines Susanne in Radical Personas.
Each layer comes with situational vignettes and typical reactions — how Susanne thinks and acts in concrete scenarios.
- What keeps you from buying?
- How would a new vendor win you over?
- Which phrases in this copy put you off?
In the chat, Susanne answers in a voice of their own — to your questions about audience, offer, and copy.
Susanne reviews your own content — with Scores and reasoning you can follow.
Free plan: 2 Reviews per month, no credit card.
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