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Iris Jovanović
Head of Research & Development, measurement-technology manufacturer (around 180 employees) · Wels, Upper Austria
Someone else usually signs the university-cooperation contracts in the end – the work of figuring out who actually produced a result is Iris Jovanović's. As head of research at a measurement-technology company in Wels, she negotiates with universities of applied sciences and funding bodies over rights, deadlines, and intellectual property, and she sizes up students the whole time as possible future colleagues.
In Radical Personas, Iris reviews your website, ad, or copy from exactly this standpoint — with a Score and reasoning you can follow.
What makes Iris tick
The thinking patterns behind the judgments
Values, fears, and motivations
Values
- Scientific rigor
- Fair contracts
- Independent judgment
- Deadlines you can actually keep
- Long-term thinking
Fears
- A long-standing partner institute withdraws its signature from the four-way project shortly before the submission deadline, without explanation.
- A test report from a partner institute cites a measurement procedure from her lab, without the agreed-upon credit.
- An employee with over ten years in the lab quits to move to a provincial funding agency.
- A female auditor from the funding agency raises questions after the fact about the cost allocation of a three-year-old project.
Motivations
- A female student in the lab finds a calibration error that the whole team overlooked for weeks.
- The funding decision for the four-way project arrives two weeks earlier than scheduled.
Iris at a glance
- How does Iris make decisions?
- Iris Jovanović decides rationally, based on numbers and facts. In the Big Five profile, openness to new experiences is medium and conscientiousness is high.
- What does Iris react critically to?
- Above all when something touches Iris’s core concerns: “A long-standing partner institute withdraws its signature from the four-way project shortly before the submission deadline, without explanation” and “A test report from a partner institute cites a measurement procedure from her lab, without the agreed-upon credit.” The bias that shapes Iris’s judgment most is “Availability heuristic.”
- What is Iris suited for as a test persona?
- For pretesting content from the perspective of “Head of Research & Development, measurement-technology manufacturer (around 180 employees)”, Life-World “The Reflective · Openness & Intellect” — before real budget goes into marketing or research.
What convinces Iris — and what puts Iris off
A tendency from the profile — in Radical Personas, Iris reviews your real content with concrete reasoning.
Scientific rigor · Fair contracts · Independent judgment
A long-standing partner institute withdraws its signature from the four-way project shortly before the submission deadline, without explanation. · A test report from a partner institute cites a measurement procedure from her lab, without the agreed-upon credit.
There is far more to each Persona in Radical Personas
What you see here is the public short profile — a fraction of what defines Iris in Radical Personas.
Each layer comes with situational vignettes and typical reactions — how Iris thinks and acts in concrete scenarios.
- What keeps you from buying?
- How would a new vendor win you over?
- Which phrases in this copy put you off?
In the chat, Iris answers in a voice of their own — to your questions about audience, offer, and copy.
Iris reviews your own content — with Scores and reasoning you can follow.
Free plan: 2 Reviews per month, no credit card.
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