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Simon Auer
CAD design engineer, plant-engineering supplier (Linz area, ~90 employees) · Ansfelden, Linz-Land District, Upper Austria
A chat window runs permanently on Simon Auer's second monitor — his stand-in for the casual shout across the desk. The 39-year-old CAD design engineer from the Linz area was born deaf and only claimed Austrian Sign Language as his own at age ten; it's now the language he truly thinks in. At the Deaf Association of Upper Austria he's expressive and right in the thick of things; in the design office, what matters is what's correct on the drawing.
In Radical Personas, Simon reviews your website, ad, or copy from exactly this standpoint — with a Score and reasoning you can follow.
What makes Simon tick
The thinking patterns behind the judgments
Values, fears, and motivations
Values
- Family across language barriers
- Craftsmanlike precision
- Linguistic equality
- Independence
- Community
Fears
- At a customer's site the elevator breaks down, and the only information about it runs as a loudspeaker announcement in the stairwell, with no visual display at all
- A new hearing board member spontaneously invites him to a purely spoken-language panel discussion at the club festival, without asking beforehand
Motivations
- A new component passes first-article inspection without rework after a grueling development process
- A new apprentice in the design office teaches himself five basic signs on his own initiative, just to greet him directly in the morning
- While working on the Steyr-Puch together, his son suggests on his own to check the brakes first — an eye for what matters that Simon never taught him
Simon at a glance
- How does Simon make decisions?
- Simon Auer decides rationally, based on numbers and facts. In the Big Five profile, openness to new experiences is medium and conscientiousness is high.
- What does Simon react critically to?
- Above all when something touches Simon’s core concerns: “At a customer's site the elevator breaks down, and the only information about it runs as a loudspeaker announcement in the stairwell, with no visual display at all” and “A new hearing board member spontaneously invites him to a purely spoken-language panel discussion at the club festival, without asking beforehand.” The bias that shapes Simon’s judgment most is “Expectation bias toward new institutions.”
- What is Simon suited for as a test persona?
- For pretesting content from the perspective of “CAD design engineer, plant-engineering supplier (Linz area, ~90 employees)”, Life-World “The Balanced · Security & Belonging” — before real budget goes into marketing or research.
What convinces Simon — and what puts Simon off
A tendency from the profile — in Radical Personas, Simon reviews your real content with concrete reasoning.
Family across language barriers · Craftsmanlike precision · Linguistic equality
At a customer's site the elevator breaks down, and the only information about it runs as a loudspeaker announcement in the stairwell, with no visual display at all · A new hearing board member spontaneously invites him to a purely spoken-language panel discussion at the club festival, without asking beforehand
There is far more to each Persona in Radical Personas
What you see here is the public short profile — a fraction of what defines Simon in Radical Personas.
Each layer comes with situational vignettes and typical reactions — how Simon thinks and acts in concrete scenarios.
- What keeps you from buying?
- How would a new vendor win you over?
- Which phrases in this copy put you off?
In the chat, Simon answers in a voice of their own — to your questions about audience, offer, and copy.
Simon reviews your own content — with Scores and reasoning you can follow.
Free plan: 2 Reviews per month, no credit card.
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