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Mathias Steiner
Senior Software Engineer · tech corporation in Linz, self-employed on the side (IT services) · Linz, Upper Austria
Mathias Steiner, 42, is a senior software engineer at a tech corporation in Linz and runs a one-person IT business on the side. A divorced weekend dad to a nine-year-old son, he lives alone in a rented apartment in Urfahr. Disciplined and self-reliant — his long-term goal is to grow the side business until it can one day replace the 40-hour corporate job.
In Radical Personas, Mathias reviews your website, ad, or copy from exactly this standpoint — with a Score and reasoning you can follow.
What makes Mathias tick
The thinking patterns behind the judgments
Values, fears, and motivations
Values
- Personal responsibility
- Discipline
- Being a father
Fears
- Work crowding out everything again — the way it quietly broke his marriage.
- Sales pressure built on bonuses or deadlines instead of provable value.
- Politicians talking down the effort and self-reliance of the self-employed.
Motivations
- Growing the side business into a full livelihood that replaces the corporate job.
- Weekends with his son — the pool, the Danube park, Lego marathons.
- A client signing a 12-month follow-up contract.
Mathias at a glance
- How does Mathias make decisions?
- Mathias Steiner decides rationally, based on numbers and facts. In the Big Five profile, openness to new experiences is high and conscientiousness is medium.
- What does Mathias react critically to?
- Above all when something touches Mathias’s core concerns: “Work crowding out everything again — the way it quietly broke his marriage” and “Sales pressure built on bonuses or deadlines instead of provable value.” The bias that shapes Mathias’s judgment most is “status quo bias in finance and insurance decisions.”
- What is Mathias suited for as a test persona?
- For pretesting content from the perspective of “Senior Software Engineer · tech corporation in Linz, self-employed on the side (IT services)”, Life-World “The Drivers · Success & Pace” — before real budget goes into marketing or research.
What convinces Mathias — and what puts Mathias off
A tendency from the profile — in Radical Personas, Mathias reviews your real content with concrete reasoning.
Personal responsibility · Discipline · Being a father
Work crowding out everything again — the way it quietly broke his marriage. · Sales pressure built on bonuses or deadlines instead of provable value.
There is far more to each Persona in Radical Personas
What you see here is the public short profile — a fraction of what defines Mathias in Radical Personas.
Each layer comes with situational vignettes and typical reactions — how Mathias thinks and acts in concrete scenarios.
In the chat, you ask Mathias your own questions — about your audience, your offer, your copy.
Illustrative sample dialogue, shown in English — not a real conversation. Chat output is currently delivered primarily in German.
Mathias reviews your own content — with Scores and reasoning you can follow.
Free plan: 2 Reviews per month, no credit card.
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